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(Before) https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/e6fd4fe5-cd60-406e-960a-07420ec1dc28/flywheel.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1670370752179-TM3BIYMG6A59I3MUCI1E/creation.jpg Work https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1670370131073-94RRMITXL81M1VWDLO7W/gysj.jpg Work https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1670370146691-1H41JAFMI6FL5NXFPRGY/admin_assist.jpg Work https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/5cf18039-7de7-418b-90a2-5e188678b3e5/fcp_ipad.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1494619834633-S2YNJI25SDCSIW4G1MSS/IMG_9584.jpg Work iPhone 7s   https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1495168158271-1G0GLILEQFG9D6M3MC5S/frederick-me-01.png Work https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1495161558333-KK2ORU9WT7F87P0DJYHI/workspace-whitedevices-desktop.jpg Work https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1670370014560-A1P8MVR8IS1F81E4H0C8/meta_logo.jpg Work https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1708800466375-0ADXEU3JXLE8MQBXL9B9/apple.png Work https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1708800575452-NFL3DKSHYTR47YP067QW/qb.png Work https://meredithtaylorellis.com/frederick daily 0.75 2022-12-10 https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1587945325117-JYWGLJAM5S0DR7224RB5/frederick-lp-auto-heroes_HERO-01.png Frederick Scene Illustration (design) https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1587945325117-JYWGLJAM5S0DR7224RB5/frederick-lp-auto-heroes_HERO-01.png Frederick Scene Illustration (design) https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1495167606399-FCXR8TLENGXM9670RWUV/frederick-block-01.png Frederick https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1495165215189-ULIZU6VZOX6N2V21KME1/resize-1.jpg Frederick Primary Full Logo https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1495164659153-0G5A13CC9CXALMG2B1RL/phone-in-hand-01-fred.png Frederick https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1495164908332-RGLLCXFWALZVMOYJDKNL/Frederick++Automated+Marketing+Software+01.png Frederick Homepage Design (design, art direction, copywriting) https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1495166282593-SZEKX960C8OO5NJQJRHU/fred-print-ad-o6.jpg Frederick Print Advertising (design, art direction, copywriting) https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1500687468091-DFPWQDT0KWPKS99PU2U3/fred-email-template.jpg Frederick Frederick Email Campaigns (design, art direction, copywriting) https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1500687639858-NNOOJNELJTQK31FQU5H7/Frederick+Digital+Banner+Ads+1200x628_Auto+Blue.jpg Frederick Frederick Banner AD Campaigns (design, art direction, copywriting) https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1500687710769-0JJ4VKN4LKBGASHBSS0Z/Frederick+Digital+Banner+Ads+1200x628_Beauty+Bar-19.jpg Frederick Frederick Banner AD Campaigns (design, art direction, copywriting) https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1500687725887-VP25G3WDDP96SCLRZILY/Frederick+Digital+Banner+Ads+1200x628_Crossfit+Blue.jpg Frederick Frederick Banner AD Campaigns (design, art direction, copywriting) https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1500687747280-RCTVSH1RXYLD5KS3G1E6/Frederick+Digital+Banner+Ads+1200x628_Cycling+Blue.jpg Frederick Frederick Banner AD Campaigns (design, art direction, copywriting) https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1500687764998-SSK53ZUIQ0ENO3LEI0WH/Frederick+Digital+Banner+Ads+1200x628_Dance+Light.jpg Frederick Frederick Banner AD Campaigns (design, art direction, copywriting) https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1500687775417-F5WANJ7L0DLKJ1QU16OW/Frederick+Digital+Banner+Ads+1200x628_Martial+Arts+Light.jpg Frederick Frederick Banner AD Campaigns (design, art direction, copywriting) https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1500687785699-6M4BP7SKWWGFBZRZEX9R/Frederick+Digital+Banner+Ads+1200x628_Massage+Light.jpg Frederick Frederick Banner AD Campaigns (design, art direction, copywriting) https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1500687845705-SGEKSK446KFVGNNVI3L2/Frederick+Digital+Banner+Ads+1200x628_Yoga+Light.jpg Frederick Frederick Banner AD Campaigns (design, art direction, copywriting) https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1500688494398-50Y98XFE13ZDDYG9C6I4/frederick+characters.png Frederick Frederick Product Character (design) https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1500688818161-JALDK1JNH3HMETA95JSM/frederick-presignup-othersystem-v2.jpg Frederick Frederick CE Communications (design, art direction, copywriting) https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1541892121496-2PO7LYRPVTAQ5KYLUJSI/Screen+Shot+2018-11-10+at+3.15.16+PM.png Frederick https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1541892183375-R8M16067R309IM6ICKX8/Screen+Shot+2018-11-10+at+3.16.54+PM.png Frederick https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1541892157696-QN8SN3LCVB9BY98TZ4U1/Screen+Shot+2018-11-10+at+3.16.17+PM.png Frederick Frederick Brand Framework (visual design) https://meredithtaylorellis.com/words daily 0.75 2017-05-12 https://meredithtaylorellis.com/words/2017/5/12/ninja-me monthly 0.5 2018-03-30 https://meredithtaylorellis.com/thrive daily 0.75 2018-03-31 https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1522473150875-EYRPB7AFFSYQ8X5XSTYO/mockup-device-thryv.jpg THRYV https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1522473150875-EYRPB7AFFSYQ8X5XSTYO/mockup-device-thryv.jpg THRYV https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1497234673272-4WS0TYU2F2QJNU0V6HH1/thryv-wireframe-o1.jpg THRYV Marketing landing page https://meredithtaylorellis.com/dinesfo daily 0.75 2022-12-06 https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1522472118261-DDH8TMVT38LC4O913U1T/SFO+Campaign-01.png DINESFO https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1522472118261-DDH8TMVT38LC4O913U1T/SFO+Campaign-01.png DINESFO https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1496862818428-L3J6T6V26R5QOS190IF4/SFO+Campaign-02.png DINESFO https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1496862818182-7J3OSXHPVJARRWM8533H/SFO+Campaign-01.png DINESFO https://meredithtaylorellis.com/second-flight daily 0.75 2018-03-31 https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1522472873802-0K9NJ0ZYN00P5XAYFPZ4/secondflight-logo.jpg SecondFlight https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1522472873802-0K9NJ0ZYN00P5XAYFPZ4/secondflight-logo.jpg SecondFlight https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1522472624190-RC0C73GUYOXLKKW1JIT4/ui-signin.jpg SecondFlight https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1522472658103-EBMNUH2JHKL5LFQ8T9NK/envelope.jpg SecondFlight https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1522472702607-NAJ6MX8GWDBBNWXKTOP3/11.jpg SecondFlight https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1522472637578-0YGCAQP6UP51MASTUB8E/tshirt-mockup.jpg SecondFlight https://meredithtaylorellis.com/paypal daily 0.75 2018-10-04 https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1525390210459-V2GTVHTVTBZOKALJVULG/paypal.jpg PayPal https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1525390210459-V2GTVHTVTBZOKALJVULG/paypal.jpg PayPal https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1525389652210-Y4OPEZNXJFGEVCDBVJWX/paypal-content-prompt-me_Page_2.jpg PayPal Challenge: Imagine that the credit card that a customer linked to their PayPal account is about to expire. If that happens, the customer won’t be able to purchase items with PayPal any more. Goal: Write a notification message about the above scenario that the customer will see upon login to the PayPal.com website – let them know that they have just one more week to update a linked credit card. https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1525389646308-OS3HKR5INFCLDZL7DEV6/paypal-content-prompt-me_Page_1.jpg PayPal https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1525389656066-OUMV9KTQU8RUO3D6NKQ4/paypal-content-prompt-me_Page_3.jpg PayPal Challenge: A shopper is in the middle of paying for something in-store but hasn’t yet uploaded a profile photo, which is required to make a payment. Goal: Write an in-app notification message encouraging the shopper to upload a photo so they can pay. In addition, despite our best efforts, that shopper from scenario 1 forgot to update their credit card when it expired. Write content for a screen that will interrupt them in the middle of making a purchase in the store – make sure they know that they can still update the card, but keep in mind that they can’t complete the purchase until they do. https://images.squarespace-cdn.com/content/v1/591608f51b10e39f7a4a590e/1525390130899-WS40QL3YQZDG0XV2DTLU/paypal-content-prompt-me_exercise+three.jpg PayPal Challenge: Imagine that there were transactions on a merchant’s PayPal account that the Risk department flagged as potentially fraudulent. PayPal has placed a temporary limitation on the merchant account that reduces the amount the merchant can withdraw to only 25% of their total PayPal balance until the merchant can provide documentation about the transactions for resolution. Goal: Tell us how you would you communicate this situation to the merchant without losing their business? What channels would you use to deliver the communication? Write the communication and explain your strategy. https://meredithtaylorellis.com/biocontact-1 daily 0.75 2016-11-10 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1475192407133-86GZBR2S5Z96VVSXBZ8K/Stocksy_comp_856497.jpg Bio/Contact https://meredithtaylorellis.com/biocontact daily 0.75 2016-11-10 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1475192407133-86GZBR2S5Z96VVSXBZ8K/Stocksy_comp_856497.jpg Bio/Contact